Case Study
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The Circle App


01 Nov, 2021


Web Development, UX/UI Design


The Circle App is a decentralized peer-to-peer smart contract built on a patented AI crypto trading technology to help people around the world leverage the crypto market without expertise.

Our group confronted a difficult project to Design, Front End, Back End Development, DataBase Creation, Server Management, and CSR a steady solution, permitting cryptocurrency buying and selling with leverage and presenting on-line wallet, onboarding process, crypto, and fiat exchange, and assist of deposits/withdrawals.


In the early segment, we attempted to find out as many distinct thoughts as feasible via way of means of clearly drawing them on paper because it becomes the very best manner of visualizing our thoughts. We described answers, created prototypes, and examined them in lots of iterations. Fortunately, a number of our answers failed and that’s how we knew what we needed to change.

We needed to provide you with new thoughts which on the quit brought about a higher person enjoy. a cryptocurrency buying and selling platform that facilitates traders make the proper trades via way of means of both copying different traders (copy-buying and selling) or receiving change pointers primarily based totally on technical and essential analysis (signals). Considered to be one of the maximum promising gamers withinside the marketplace for its pretty modern fee proposition, simply raised budget and become inclined to make investments closely in handing over the first-rate feasible enjoy to their users.

One of the keys to the achievement of this undertaking becomes that we collaborated at once with The Circle App’s CEO, the top of marketing, and the lead developer. This direct and non-stop verbal exchange with the best stakeholders from the client’s aspect saved the verbal exchange at an excessive and strategic degree in any respect times.

On our aspect, we had one UX clothier and one UX researcher, the latter of which additionally taking up the position of undertaking manager.


We kicked off the mission with the aid of using strolling multiple UX workshops to be able to advantage a deeper knowledge of our client’s trouble and near the know-how hole concerning its market, customers, and broader product strategy.
These workshops, all held remotely, protected a goal-setting consultation to make certain we had been at the equal web page in phrases of high-stage path and objectives; a personality workshop to apprehend the goal audience, and a consumer adventure workshop to map out our speculation regarding the principle ache factors customers had been facing.

Finally, we described key activity stories to make clear our speculation concerning the desires customers may need to gain with every one of the functions we had been making plans to paintings on.

Based on the outcomes of the desire tests, we consulted with the consumer and determined to preserve the collaboration. We selected the closing concept, the completely redesigned version, and agreed on a 3-month lengthy challenge plan all through which we might remodel the principle displays of the application, broaden a brand new visible language and assist The Circle App put into effect them with example and imagery guidelines.  

The Aim

The aim of the remodel turned into to enhance app-keep conversions and retention via way of means of adapting the visible language and fee proposition to the folks who had been maximum inclined to pay for the product at the same time as retaining the gamification and tale elements of the app.


The Circle App is an easy, stable, peer to look and decentralized pockets app for GTPLUS, GTFTA, and BTC. With its person-pleasant UI and easy-to-use functions, The Circle App gives a particularly stable portal to get admission to BTC and stellar blockchain tokens together with GTPLUS and GTFTA. Within this app, customers can ship, get hold of, and trade cryptocurrencies without delay with some easy steps. Users also can use clever contracts and read web-primarily based totally decentralized applications (Dapps).

The Circle App makes use of the present-day safety mechanism to guard person money owed towards undesirable sports through making the customer’s personal keys and touchy facts most effective to be had to the customer’s tool through using unique encryption algorithms. This guarantees that most effective you may have manage over your cryptocurrencies together with Bitcoin, GTPLUS, and GTFTA. No 0.33 birthday celebration inclusive of The Circle App itself can both get admission to the customer’s cryptocurrencies or limitation any transaction person would love to make. All the transactions over the circle app community are stable, safe, nameless, and instantaneous.

The Circle App crew continuously releases new updates of the software to make certain our customers have to get admission to the present-day technological developments in blockchain. Following are the capabilities to be had withinside the circle app:

Complete Privacy: no personal facts are needed to signal up. All-in-one pockets app for blockchain and cryptocurrencies. Dedicated in-app help and assist middle with real-time chat. No paid subscription. An easy and easy-to-use person interface. 100% stable device with devoted personal keys. 100% possession of your cryptocurrencies. Fully decentralized peer to look blockchain device. Integration of Quick QR code Scanner and Reader. Transaction records with details. Ability to ship and get hold of cryptocurrencies. Ability to trade cryptocurrencies.

Test & Launch

By using The Circle App, the enterprise acquired super effects. They are actually making the right dollars from current clients regularly. After the app launch, the patron additionally skilled a 56% spike withinside the first 2 to a few months. There is likewise a lift in downloads. A big wide variety of people have set up The Circle App and use it for his or her each day’s needs.

All those advantageous effects make us sense proud that we were camping a position to show the patron’s dream into reality. The Circle App is evolved efficaciously via way of means of us. It’s in the end prepared to download on App Store and Google Play. We constructed a remarkable app tailor-made to the patron’s requirements. Our treasured patron becomes glad about the final results and has done what he desired.

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