In this world of digitization, digital marketing is a vogue that is sweeping across the whole world. The trend of digital marketing is growing day by day with the concepts of Internet marketing that is turning into an important platform of digital marketing along with electronic gadgets like digital billboards, mobile, tablets and smartphones, gaming consoles, and many such gadgets that help in digital marketing. Amazon with its innovative digital marketing has created a niche market in online stores competing with the conventional stores showing the power of online marketing. Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies. It is embodied by an extensive selection of service, product, and brand marketing tactics, which mainly use the Internet as a core promotional medium, A key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and delivery of digital media.
This is achieved by designing digital media in such a way that it requires some type of end-user action to view or receive the motive behind that media’s creation. Digital marketing includes a raft of Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM), and link building. It also extends to non-Internet channels that provide digital media, such as short messaging service (SMS), multimedia messaging service (MMS), callback and on-hold mobile ring tones, e-books, optical disks, and games. It is targeted because of the value in the technology that allows it to be. It must establish relationships because marketing using digital technology generally requires input from potential consumers. It must be measurable because measurability is inherent in the use of digital technology and inherent in the use of marketing.