Case Study
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01 March, 2021


Web Development, UX/UI Design


Crypto Market is a FinTech platform that is fully scalable to hundreds of thousands of queries simultaneously and can manage thousands of transactions based on the same data. Their architecture is based on microservices and WebSockets, which offer efficiency and security. Crypto and Related Technologies Resource Knowledge and Directories for Businesses, Investors, B2B Service Providers, Consumers and the Rest of the Crypto Community Problems arise, industries reinvent themselves, their personal needs change and our daily lives are uprooted in almost a world of change – and cryptocurrencies have already become a versatile solution. Crypto is the next defining curve in B2B services and B2C relationships. We created the main space for education, research, and connectivity.


Flesh out the thoughts from our sketches the use of region diagrams to discover factors. Start to wireframe via way of means of including extra element and discover the hierarchy of factors at the display screen and describe feature and behavior. Start out layout with thumbnail sketches, abstracted mini sketches of pages that seem like blocks and squiggles.

— Begin the layout comp via way of means of blockading out the format in grayscale factors. Add specified information, specify the position, weight, and length of factors. Begin to feature color and refine the factors at the display screen iteratively.

We depart lots of time for common evaluation and generation in wireframe and visible layout stages. Once we’ve got the high-degree corporation of the display screen withinside the thumbnail sketches.

We are able to begin wireframing to flesh out extra of the web page factors.

We begin operating from the out of doors into organizes zones of content material or capabilities after which transfer gears to operating from the interior out on including info to every region.


We redesigned a present internet site with a focal point on consumer needs. We additionally simplified the filtering choice and revised the middle-cost proposition to boom the general conversion.
Our answer may be without difficulty tailored to special languages without essential UI modifications. Hence, saving money and time for our partner.

We’ve accrued extra than one hundred observations to find the principle ache factors and the regions for improvement.
The study’s findings had been used to iterate the wireframes all through the layout process, enhance person enjoy at the internet site, and create the remaining layout answer. Together, the clothier and researcher ideated on special tactics to fix the issues to hand earlier than agreeing on a course in collaboration with Cryptominium.

The prototype become then examined and iterated on a weekly foundation over the closing length of the project. As is usually the case, the preliminary exams found out more than one issue from the originals ones that hadn’t been solved, in addition to new ones that arose from the brand new layout, and paved the manner for weekly conversations with the stakeholders from the client’s side. As the weeks passed, those issues had been tackled one at a time until, withinside the very last weeks, take a look at members had been capable of flawlessly recognize the product’s price and use it with no instructions.

Finally, our fashion dressmaker iterated at the look & experience of the layout with Cryptominium’s group and, after some rounds of feedback, implemented the very last choice to the interface.


The first step in fixing any trouble is to outline it, and as a consequence to locate the roots of that trouble. In order to do so, we determined to interview humans from Cryptominium’s consumer base who had signed up however in no way made their first investment.

We requested them approximately the motives why that they’d commenced to apply the product withinside the first place, the expectancies that they’d, their first impressions, and ordinary enjoy with the product.

Additionally, we requested them to stroll us thru the platform and display us what they understood, what wasn’t clear, what they liked, and what pissed off them. Furthermore, we additionally conducted consumer tests with the present platform, checking out human beings that corresponded to Cryptominium’s target market however who had by no means used the product earlier than to get a higher experience of the troubles which can rise up whilst the use of Cryptominium for the primary time.

Throughout this manner, we made precious discoveries, including the following:

  • Some customers didn’t recognize that they’d to connect with a change account, and after they did, its significance wasn’t clear.
  • The manner of connecting a change account required facts from customers which a lot of them struggled to discover.
  • Users generally had problem information the idea of reproduction-buying and selling and its distinction with buying and selling signals.
  • Users required greater facts approximately the reproduction investors so that you can consider them sufficient to duplicate their trades.
  • The choice that Cryptominium needed to alternate with digital cash turned into very a lot favored with the aid of using customers, however just a few have been capable of discovering it.

Test & Launch

Once good judgment and capability are defined, the visible layout system doesn’t take long and will become a fun meditation on aesthetic and layout quality. Using wireframes and the modular system, the UI became created, following logo visible guidelines. Overall, reflecting in this system helped us to extract the important thing pivots that helped us, blockers that we must eliminate, and all of the learnings that we will use to enhance our system.

Always spend time at some point of the invention system, to position a few wondering on whether or not you’re doing the proper thing…And validate all assumptions earlier than any line of code is written. that’s how we capable of reaping perfection for our clients.

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